Brand and Positioning Strategy
• CSM Discovery & Analysis-An efficient, thorough review of the internal, competitive, market factors and customer and prospect drivers that will lead to identification of the most advantageous positioning and brand strategy.
• Optimum Positioning Strategy-Identification of the singular brand promise that best leverages, company deliverables, competitive vulnerabilities and customer motivation.
• Brand Platform-Defining the brand personality and translating the positioning strategy into actionable language that will resonate in both external marketing communications and internal branding. Brand Expression and Execution-Development of tagline, logo, and graphic identity protocol.
• Brand Audit-analysis of the brand current strengths, weaknesses, opportunities and threats.
• Brand Integration-Operations/Organizational Review and Internal Brand Alignment