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Core Strength Marketing is a full service brand strategy and marketing consulting firm focusing on strategic positioning, branding, integrated marketing communication campaigns and internal brand alignment. Often our clients are business to business companies that are product, technology and sales driven who seek brand and marketing expertise to complement their internal strengths. Our fundamental beliefs are that brand strategy is a company’s core concept that stems from its business strategy.That marketing strategy is an extension of the brand strategy and that when planned well, all dots connect seamlessly and efficiently.
We work with clients to define the brand promise they can consistently deliver and own. That their competitors either can’t own or more likely than not can but don’t. And that their prospects and customers will value. We have found time and again that a relatively small investment in brand and positioning strategy upfront makes all subsequent marketing more effective and ultimately saves both time and money in the development of new or revised marketing materials.
We strive to maintain a work environment where everyone has the opportunity to apply and develop skills and talents consistent with our values and business objectives.
Dennis Bailen, President of Core Strength Marketing, is a seasoned marketing executive with expertise in brand strategy and integrated marketing programs. He has held senior marketing positions in both ad agency and corporate environments and he has taught marketing and advertising at several colleges and universities. His clients include a wide range of regional, national and international companies including McDonalds-where his agency represented over 300 restaurants throughout the northeastern U.S. AT&T Wireless, Blue Cross & Blue Shield of Florida, Pep Boys-where he was VP of Advertising, Scott’s Lawn Care Products-where he lead a new product development team, Royal Composite Materials and a host of others.
Core Strength Marketing has developed strategic alliances with a portfolio of talented communications specialists in such areas as: web development, graphic design, copywriting, SEO and SEM, social media, public relations, broadcast production, media placement and more Specific resources are individually selected to meet the particular needs of the client based on industry expertise and/or budgetary requirements. This enables Core Strength to keep overhead low and offer the most appropriate talent and best value to our clients.