Every audiology practice relies to some degree on referrals from physicians to make up part of their patient base. Even though every practice works hard to develop these physician relationships and referral program, none were leveraging the credibility of the Doctors with testimonials.

Core Strength Marketing, working with this client, developed a campaign, “The Doctors You Trust, Trust Hearing Health Center”, and utilized print and video physician testimonials to differentiate this practice, even though it was a trait shared by most other audiology centers. The blog,“Brand or Commodity..”, speaks to this strategy.

Tags: Research