“Dennis’ ability to quickly identify a client’s unique story and brand characterizes his talents. He does not simply manufacture a boiler-plate marketing concept; rather, he creates ideas highlighting his clients’ unique point of difference to the clients’ competitors.”
“I’ve worked with Dennis for almost a decade and have always found him to be a consummate professional, passionate about his work and creative to the tee. Of the many projects he initiated for our realty-focused work together, a key highlight was his introduction of focus groups for the pre-construction phase of a multi-million dollar luxury rowhouse project in Lake Forest, Illinois. The groups not only resulted in some key and very positive changes in the project, but also attracted buyers who reserved residences resulting in nearly $14 million in sales before ground was broken. Dennis is a pro-active problem solver and insightful diplomat with excellent communication skills across the board. He is an asset to every project, whether working independently or collaboratively.”
“Dennis led our company in the refinement of our brand and strategic positioning. After a brief discovery period, he helped us update the company identity and all of our marketing material, including the company name, logo, tag line, web site, brochure, trade show booth and more-all in less than one year. Dennis’ operations and management experience and expertise also helped us function more effectively as a sales and marketing team. Dennis integrated well with our management group and was a tremendous asset to our marketing efforts. I enthusiastically recommend Dennis to any company in need of strategic marketing direction.”
“In 2010 we realized we had let our ‘story’ evolve and never tried to market or control our image. We decided to use Dennis for consultation and advice. We repositioned our company and redefined our brand far better than we could have without his help. We told our story on webpage, brochures, a new logo and tagline, new approaches to trade shows and other marketing opportunities. We now have better marketing and tracking tools and protocols to manage these various initiatives and we are working better as a team.”
“When it comes to brand building and strategic marketing, Dennis is the real deal. His sharply analytical eye and outside-the box-creativity provide businesses with messages that differentiate them from competitors, adding prestige and considerable gains in market share. Gifted with the rare ability for mentoring and inspiring people, Dennis brings unparalleled value by empowering his clients and their staff with all the tools they need to sustain the marketing agenda for the long-haul.”
“Dennis Bailen has helped our company “find our way” in a very tough business environment. His marketing skills are solid, and his coaching techniques have greatly helped us to better define our market position. We highly recommend Dennis. If you want to learn more about Dennis and how he helped us please feel free to contact me.”