“Dennis’ strength is in identifying the single most important strategic difference between your company and your competitors. He does that through an efficient yet intensive discovery process and builds your brand statement around that strategic difference. When my custom home building company became a client, we considered our differences to be-“No one works harder for the customer. No one cares more”. Dennis would not let us settle for what he knew were soft, undifferentiating and unsupportable statements.
After the discovery process, he developed the positioning line, “No detail too small. No amenity too great.” This was perfect positioning for our company and summarized our philosophy and way of doing business. He and his team then helped us support that positioning by identifying and copywriting numerous specific examples of construction quality cues and amenities we put in our homes and displayed them as individual plaques on a gallery wall in our office and in our homes. In some cases, we were sure we were not unique in the practices we displayed, but the fact that we were touting them while others were not made them ours and differentiated us. Prospects and customers responded very positively to these statements and saw this as a meaningful and compelling difference. Dennis is a marketing strategist who understands the power of the brand and how it must manifest itself in operations and marketing. He and his team have been a great asset for our business.”