One of the world’s leading brands in the pesticide and herbicide industry contracted with Core Strength Marketing to work with its product and packaging development team to design and produce a new applicator for a number of its products. Our role was to insure the consumer “voice” was heard during the development process to optimize the likelihood of acceptance on product launch. After several design iterations and qualitative research of several prototypes, the product went into production and was successfully launched in several countries. The packaging program has now been expanded to a broader product line and has proven very successful.

Tags: Marketing